Overview
You have finished Essentials, you are prompting with RTCCO, and ChatGPT is part of your week. Mastery picks up there. Over six 90-minute sessions we go deeper into advanced prompting, hiring, your numbers, AI as a thinking partner, and mapping your business for opportunities, finishing with a project that transforms one real workflow. We keep following ‘Dottie Digital’ (our fictional small agency) throughout. Mastery runs after Essentials, not instead of it, and together they make the full twelve-session programme.
What this course covers
- Five advanced prompting techniques, and prompt vs context engineering
- A reusable context library: brand voice guide, business bible and more
- Using AI fairly across hiring, with bias guardrails built in
- Knowing your numbers with Deep Research and Advanced Data Analysis
- AI as a thinking partner: your own Board of Advisors, Voice and Vision
- Mapping your business, connecting Apps, and a Mastery Project
What participants will need
- A ChatGPT Business account recommended (essential for real CVs or financial data; Plus works for the rest)
- Essentials completed, or confident use of the basics already
- A real small business or self-employed setup
- A few real tasks to work on: a hire, a process, a set of numbers
- No technical background required
Who it’s for
- Owners and entrepreneurs who have finished Essentials and want more
- Solopreneurs and consultants building AI into how the business runs
- People who can already prompt, but want sharper, more reliable results
- Anyone who wants AI doing real work: hiring, finance, operations
By the end
- Five advanced prompting techniques for sharper, more reliable results
- Your own context library that makes every prompt better
- A fair, confident way to use AI across hiring
- The skills to understand your numbers, and clear judgement on AI’s limits
- An AI Board of Advisors and a thinking-partner workflow you will use
- One real business process redesigned and working, via your Mastery Project
Why TrainAI exists
TrainAI was built by Heather Murray – BBC and UK government AI advisor, regularly featured in Forbes, and founder of AI for Non-Techies.
After years of delivering AI training to organisations like Johnson & Johnson, GSK, Toyota, and the House of Lords, she kept hearing the same thing from other trainers: “I know AI matters, but I don’t have the time or the confidence to build courses from scratch.”
Frequently Asked Questions
£10k+VAT per year for the core licence. Corporate AI training days typically bill £1,000–£2,500+, so one delivered day covers more than a month of membership; for a team of trainers the maths compounds quickly. We won’t promise you’ll land clients within 90 days, anyone who does is over-promising, but the unit economics are transparent and you can run your own numbers.
Yes, for an annual individual Licence, it costs £10k + VAT. However, you’re able to add up to 3 additional team members at £2,500 + VAT per person as an annual fee. You’re able to select a team option on sign up or add team members after you’ve purchased your Individual annual licence.
Yes, you need to sign up for the annual licence (12 months) and select the pay by monthly instalment option. The cost will be £840 +VAT per month.
Yes, a little. If you pay upfront at the cost of £10k + VAT you’ll save £96 overall.
Ready to stop building
From
Your membership includes the full course library, presentation templates, trainer tools, community access, weekly Mastermind calls, and quarterly updates. One annual licence.
Everything you need to deliver.