Overview
For AI champions and power users already prompting regularly, but still hitting limits: generic responses, missed nuance, hallucinations, poor reasoning. A day on the techniques that fix all of those.
What this course covers
- Five advanced prompting techniques: X-Shot, Chain of Thought, Wording/Terms, Self-Critique, Markdown
- Writing effective Deep Research prompts
- Optimising context windows across different tools
- Combining techniques on real business challenges
- A hands-on Promptathon to make the techniques stick
- Practical, not interesting. Usable on Monday morning
What participants will need
- Regular hands-on use of AI chatbots
- Familiarity with basic prompting (RTCCO or equivalent)
- A laptop with internet access
- A paid AI chatbot account recommended (for advanced features)
Who it’s for
- AI champions and internal power users
- Knowledge workers whose output depends on AI quality
- Anyone hitting the ceiling of generic prompting
- Teams ready to professionalise their AI craft
By the end
- Working command of five advanced prompting techniques
- Sharper Deep Research prompts that actually deliver
- Better context-window discipline across tools
- A noticeable lift in accuracy, depth and usability of output
Why TrainAI exists
TrainAI was built by Heather Murray – BBC and UK government AI advisor, regularly featured in Forbes, and founder of AI for Non-Techies.
After years of delivering AI training to organisations like Johnson & Johnson, GSK, Toyota, and the House of Lords, she kept hearing the same thing from other trainers: “I know AI matters, but I don’t have the time or the confidence to build courses from scratch.”

Frequently Asked Questions
£10k+VAT per year for the core licence. Corporate AI training days typically bill £1,000–£2,500+, so one delivered day covers more than a month of membership; for a team of trainers the maths compounds quickly. We won’t promise you’ll land clients within 90 days, anyone who does is over-promising, but the unit economics are transparent and you can run your own numbers.
Yes, for an annual individual Licence, it costs £10k + VAT. However, you’re able to add up to 3 additional team members at £2,500 + VAT per person as an annual fee. You’re able to select a team option on sign up or add team members after you’ve purchased your Individual annual licence.
Yes, you need to sign up for the annual licence (12 months) and select the pay by monthly instalment option. The cost will be £840 +VAT per month.
Yes, a little. If you pay upfront at the cost of £10k + VAT you’ll save £96 overall.
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Your membership includes the full course library, presentation templates, trainer tools, community access, weekly Mastermind calls, and quarterly updates. One annual licence.
Everything you need to deliver.
















