Overview
Most small business owners have tried ChatGPT, but only a few have turned it into something reliable. This course takes you beyond dabbling and into systematic use, with workflows you can reuse every week. We follow ‘Dottie Digital’ (a fictional small agency) across all six sessions, so every prompt and workflow has a real-world reference point.
What this course covers
- Choosing the right ChatGPT plan (Business recommended)
- Prompting like a pro using RTCCO, plus our AIFNT Promptomatic
- A content engine that sounds like you: brand voice extraction, repurposing, image prompting
- Building your AI workforce: Custom GPTs you actually use
- Power features: Projects, Atlas and Connectors (and the honest take on which are ready)
- Building a sales and lead-gen machine
What participants will need
- A ChatGPT Business account recommended for the full course; Plus works but you’ll hit limits
- A small business or self-employed setup
- A few real work tasks you’d like to get help with
- No technical background required
Who it’s for
- Small business owners and entrepreneurs
- Solopreneurs and consultants wanting practical outcomes, not theory
- People who’ve tried ChatGPT but haven’t made it stick
- Anyone wanting AI to support real work: planning, research, content, ops
By the end
- Confident, systematic use of ChatGPT across your business
- Your own AI workforce of Custom GPTs
- A content engine that sounds like your brand, not generic AI
- A working sales and lead-gen workflow
- Clear judgement on when to use it, and when not to
Why TrainAI exists
TrainAI was built by Heather Murray – BBC and UK government AI advisor, regularly featured in Forbes, and founder of AI for Non-Techies.
After years of delivering AI training to organisations like Johnson & Johnson, GSK, Toyota, and the House of Lords, she kept hearing the same thing from other trainers: “I know AI matters, but I don’t have the time or the confidence to build courses from scratch.”
Frequently Asked Questions
£10k+VAT per year for the core licence. Corporate AI training days typically bill £1,000–£2,500+, so one delivered day covers more than a month of membership; for a team of trainers the maths compounds quickly. We won’t promise you’ll land clients within 90 days, anyone who does is over-promising, but the unit economics are transparent and you can run your own numbers.
Yes, for an annual individual Licence, it costs £10k + VAT. However, you’re able to add up to 3 additional team members at £2,500 + VAT per person as an annual fee. You’re able to select a team option on sign up or add team members after you’ve purchased your Individual annual licence.
Yes, you need to sign up for the annual licence (12 months) and select the pay by monthly instalment option. The cost will be £840 +VAT per month.
Yes, a little. If you pay upfront at the cost of £10k + VAT you’ll save £96 overall.
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Your membership includes the full course library, presentation templates, trainer tools, community access, weekly Mastermind calls, and quarterly updates. One annual licence.
Everything you need to deliver.