Overview
Sales is full of high-effort, repeatable work: research, qualification, outreach, follow-up, proposals. This programme shows you how to use AI across the full workflow, while keeping the human parts properly human. You build your AI sales team across the course (Scout, Larry, Penny, Sachin, Daniella and Max), and leave with a working playbook, not a collection of tactics.
What this course covers
- Build and stress-test your buyer persona with AI
- Deep research and prospect-list building (Scout: your strategic analyst)
- Lead magnets and landing pages that convert (Larry)
- Hyper-personalised outreach, including AI video twins via HeyGen or Synthesia (Penny)
- Practising tough sales conversations with AI (Sachin) using NotebookLM as your sales brain
- Proposals, negotiation, and your final AI Sales Playbook (Daniella & Max)
What participants will need
- A sales role, or responsibility for revenue
- Access to a chatbot with deep research capability
- A HeyGen or Synthesia account (for the AI video twin section)
- NotebookLM (free)
- A live pipeline or prospect list to work with (recommended, not required)
- Willingness to apply between sessions, not just attend
Who it’s for
- Sales professionals modernising their workflow
- Founders and consultants doing their own sales
- Sales team leaders rolling out AI consistently across the team
- Anyone tired of “trying AI occasionally” and ready to use it properly
By the end
- Your full AI sales team built and tuned to your business
- Personalised outreach workflows you can run every week (text and video)
- A working sales brain in NotebookLM you can practise against
- Stronger objection handling and proposal prep
- Your finished AI Sales Playbook. Not occasional experiments, a system
Note: this course depends on paid tool subscriptions. Trainers should budget for HeyGen or Synthesia, NotebookLM (free) and a chatbot with deep research. These are core to the live demos.
Why TrainAI exists
TrainAI was built by Heather Murray – BBC and UK government AI advisor, regularly featured in Forbes, and founder of AI for Non-Techies.
After years of delivering AI training to organisations like Johnson & Johnson, GSK, Toyota, and the House of Lords, she kept hearing the same thing from other trainers: “I know AI matters, but I don’t have the time or the confidence to build courses from scratch.”
Frequently Asked Questions
£10k+VAT per year for the core licence. Corporate AI training days typically bill £1,000–£2,500+, so one delivered day covers more than a month of membership; for a team of trainers the maths compounds quickly. We won’t promise you’ll land clients within 90 days, anyone who does is over-promising, but the unit economics are transparent and you can run your own numbers.
Yes, for an annual individual Licence, it costs £10k + VAT. However, you’re able to add up to 3 additional team members at £2,500 + VAT per person as an annual fee. You’re able to select a team option on sign up or add team members after you’ve purchased your Individual annual licence.
Yes, you need to sign up for the annual licence (12 months) and select the pay by monthly instalment option. The cost will be £840 +VAT per month.
Yes, a little. If you pay upfront at the cost of £10k + VAT you’ll save £96 overall.
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Your membership includes the full course library, presentation templates, trainer tools, community access, weekly Mastermind calls, and quarterly updates. One annual licence.
Everything you need to deliver.