Overview
Small business owners don’t need AI theory. They need leverage. A lively, practical day on the wider AI tool landscape, and how AI can support strategy, research, marketing, sales, HR, customer support, and even building MVPs without code.
What this course covers
- AI as a thinking partner: turning messy thoughts into strategy
- Research and analysis workflows for small businesses
- Building customer personas with AI
- Creating multi-format marketing content (text, images, videos, voice)
- Generating qualified leads using specialised sales tools
- HR and recruitment workflows
- Customer support agents and interactive policy chatbots
- Building an MVP: website, app or interactive tool, no coding
What participants will need
- A laptop with internet access
- A standard AI chatbot account (free tier works to start)
- Some basic AI awareness (you’ve used ChatGPT at least once)
- A real business to apply the work to
Who it’s for
- Small business owners with basic AI awareness
- Solopreneurs ready for more than chatbot basics
- Owner-operators wearing every hat in the business
- Anyone wanting to see what’s possible beyond the obvious
By the end
- A practical view of the wider AI tool landscape
- Working personas, content workflows and lead-gen approaches
- Confidence to choose the right tool for the job
- Real momentum across marketing, sales, ops, HR and support
Why TrainAI exists
TrainAI was built by Heather Murray – BBC and UK government AI advisor, regularly featured in Forbes, and founder of AI for Non-Techies.
After years of delivering AI training to organisations like Johnson & Johnson, GSK, Toyota, and the House of Lords, she kept hearing the same thing from other trainers: “I know AI matters, but I don’t have the time or the confidence to build courses from scratch.”
Frequently Asked Questions
£10k+VAT per year for the core licence. Corporate AI training days typically bill £1,000–£2,500+, so one delivered day covers more than a month of membership; for a team of trainers the maths compounds quickly. We won’t promise you’ll land clients within 90 days, anyone who does is over-promising, but the unit economics are transparent and you can run your own numbers.
Yes, for an annual individual Licence, it costs £10k + VAT. However, you’re able to add up to 3 additional team members at £2,500 + VAT per person as an annual fee. You’re able to select a team option on sign up or add team members after you’ve purchased your Individual annual licence.
Yes, you need to sign up for the annual licence (12 months) and select the pay by monthly instalment option. The cost will be £840 +VAT per month.
Yes, a little. If you pay upfront at the cost of £10k + VAT you’ll save £96 overall.
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Your membership includes the full course library, presentation templates, trainer tools, community access, weekly Mastermind calls, and quarterly updates. One annual licence.
Everything you need to deliver.