Overview
If you’ve got a business idea (or the start of one), AI can shrink the gap between thinking and building. This programme helps non-technical beginners validate, design and launch something real, from day one. It opens with a 30-minute live build that shows what’s genuinely possible in an afternoon, then slows down and does each step properly.
What this course covers
- Session 1 ‘wow’ demo: building a validated business idea, brand and mockup in 30 minutes
- Validating your idea properly: deep research, AI board simulation, problem-solution fit
- Prompting fundamentals using the RTCCO framework
- Designing AI-powered operations: workflows, traffic-light task lists, SOPs
- Brand voice extraction and a content engine that doesn’t sound like AI wrote it
- Building your AI team: custom assistants tailored to your business
What participants will need
- A business idea, or the start of one
- Willingness to do the work between sessions
- No technical background or coding skills required
- Access to a standard AI chatbot (free tier is fine to start)
- Optional but recommended: Midjourney, Genspark, Loom Pro/Guide, and an AI note-taker (Letterly or Grain) for the live demos
Who it’s for
- Non-technical founders building their first business
- Side-hustlers turning an idea into something real
- Career-changers leaving employment to go independent
- Anyone who wants to use AI as a co-builder, not just a tool
By the end
- A validated business idea with AI-supported research behind it
- A working content and marketing engine you can run weekly
- A set of AI assistants tailored to your business
- A practical foundation to keep building on, not just theory
Why TrainAI exists
TrainAI was built by Heather Murray – BBC and UK government AI advisor, regularly featured in Forbes, and founder of AI for Non-Techies.
After years of delivering AI training to organisations like Johnson & Johnson, GSK, Toyota, and the House of Lords, she kept hearing the same thing from other trainers: “I know AI matters, but I don’t have the time or the confidence to build courses from scratch.”
Frequently Asked Questions
£10k+VAT per year for the core licence. Corporate AI training days typically bill £1,000–£2,500+, so one delivered day covers more than a month of membership; for a team of trainers the maths compounds quickly. We won’t promise you’ll land clients within 90 days, anyone who does is over-promising, but the unit economics are transparent and you can run your own numbers.
Yes, for an annual individual Licence, it costs £10k + VAT. However, you’re able to add up to 3 additional team members at £2,500 + VAT per person as an annual fee. You’re able to select a team option on sign up or add team members after you’ve purchased your Individual annual licence.
Yes, you need to sign up for the annual licence (12 months) and select the pay by monthly instalment option. The cost will be £840 +VAT per month.
Yes, a little. If you pay upfront at the cost of £10k + VAT you’ll save £96 overall.
Ready to stop building
From
Your membership includes the full course library, presentation templates, trainer tools, community access, weekly Mastermind calls, and quarterly updates. One annual licence.
Everything you need to deliver.