Overview
Most organisations are already “doing something with AI”, but very few have a joined-up approach. This programme builds the strategic clarity senior leaders need to make confident decisions and lead adoption responsibly. It’s discussion-led, but also hands-on where it matters: leaders leave having built their own AI policy and their own Strategic AI Advisor.
What this course covers
- The competitive reality, and the J-curve of AI adoption
- The four types of people in your organisation (overwhelmed, resistant, scared, over-eager), and how to lead each
- Shadow AI: acknowledging it, guiding it, and building safer channels
- Building your living AI policy (hands-on, using our custom GPT ‘Arnold’)
- Strategic AI adoption: process mapping, prioritisation, pilots
- Everyone’s a builder now: leaders see what’s possible with no-code AI tools
- Action plan: building your own Strategic AI Advisor before you leave
What participants will need
- A senior leadership or decision-making role (or working closely with one)
- Willingness to bring real organisational context into discussions
- Access to a chatbot that supports custom assistants (for the policy and advisor builds)
- No technical background required
Who it’s for
- Senior leaders, directors and executives expected to set AI direction
- Heads of function (Operations, People, Technology, Strategy) shaping adoption in their area
- Leadership teams wanting a shared language and shared approach to AI
- Organisations moving past scattered pilots and into a credible plan
By the end
- A grounded view of where AI fits (and where it doesn’t) in your organisation
- Clear prioritisation criteria for AI initiatives
- A working AI policy, built in the room
- Your own Strategic AI Advisor, ready to use after the course
- The confidence to lead AI conversations without leaning on jargon or hype
- A practical next-step plan, not a list of tools to try
Note: we recommend leaders complete Practical AI for Senior Leaders before this course wherever possible. They need hands-on AI literacy before strategic decision-making lands properly.
Why TrainAI exists
TrainAI was built by Heather Murray – BBC and UK government AI advisor, regularly featured in Forbes, and founder of AI for Non-Techies.
After years of delivering AI training to organisations like Johnson & Johnson, GSK, Toyota, and the House of Lords, she kept hearing the same thing from other trainers: “I know AI matters, but I don’t have the time or the confidence to build courses from scratch.”
Frequently Asked Questions
£10k+VAT per year for the core licence. Corporate AI training days typically bill £1,000–£2,500+, so one delivered day covers more than a month of membership; for a team of trainers the maths compounds quickly. We won’t promise you’ll land clients within 90 days, anyone who does is over-promising, but the unit economics are transparent and you can run your own numbers.
Yes, for an annual individual Licence, it costs £10k + VAT. However, you’re able to add up to 3 additional team members at £2,500 + VAT per person as an annual fee. You’re able to select a team option on sign up or add team members after you’ve purchased your Individual annual licence.
Yes, you need to sign up for the annual licence (12 months) and select the pay by monthly instalment option. The cost will be £840 +VAT per month.
Yes, a little. If you pay upfront at the cost of £10k + VAT you’ll save £96 overall.
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Your membership includes the full course library, presentation templates, trainer tools, community access, weekly Mastermind calls, and quarterly updates. One annual licence.
Everything you need to deliver.