Overview
AI is reshaping how organisations work, but most leaders are still unsure where to start or how to lead it well. Across six weekly sessions, this course builds the clarity, skills and plan to drive adoption with confidence.
What this course covers
- The AI landscape, the four tool categories and your adoption stage
- Leading the five types of people through change
- Structured prompting and pressure-testing decisions with an AI board
- Hallucination, bias, privacy and how to manage the risks
- Process mapping to find real AI opportunities
- Building your own Strategic AI Advisor
What participants will need
- A senior leadership or decision-making role (or working closely with one)
- Access to an AI chatbot (a paid plan is recommended)
- A real decision you’re currently facing
- One business process you’d like to improve
- No technical background required
Who it’s for
- Senior leaders, directors and executives expected to set AI direction
- Heads of function (Operations, People, Technology, Strategy) shaping adoption in their area
- Leadership teams wanting a shared language and shared approach to AI
- Organisations moving past scattered pilots and into a credible plan
By the end
- A clear view of your organisation’s AI maturity
- Confident, structured prompting for leadership work
- A prioritised shortlist of AI opportunities to pilot
- Your own Strategic AI Advisor, built and tested
Note: we recommend leaders complete Practical AI for Senior Leaders (Day Workshop) before this course wherever possible. They need hands-on AI literacy before strategic decision-making lands properly.
Why TrainAI exists
TrainAI was built by Heather Murray – BBC and UK government AI advisor, regularly featured in Forbes, and founder of AI for Non-Techies.
After years of delivering AI training to organisations like Johnson & Johnson, GSK, Toyota, and the House of Lords, she kept hearing the same thing from other trainers: “I know AI matters, but I don’t have the time or the confidence to build courses from scratch.”

Frequently Asked Questions
£10k+VAT per year for the core licence. Corporate AI training days typically bill £1,000–£2,500+, so one delivered day covers more than a month of membership; for a team of trainers the maths compounds quickly. We won’t promise you’ll land clients within 90 days, anyone who does is over-promising, but the unit economics are transparent and you can run your own numbers.
Yes, for an annual individual Licence, it costs £10k + VAT. However, you’re able to add up to 3 additional team members at £2,500 + VAT per person as an annual fee. You’re able to select a team option on sign up or add team members after you’ve purchased your Individual annual licence.
Yes, you need to sign up for the annual licence (12 months) and select the pay by monthly instalment option. The cost will be £840 +VAT per month.
Yes, a little. If you pay upfront at the cost of £10k + VAT you’ll save £96 overall.
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Your membership includes the full course library, presentation templates, trainer tools, community access, weekly Mastermind calls, and quarterly updates. One annual licence.
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