Overview
AI is reshaping how organisations work, but most leaders are still unsure where to start or how to lead it well. This discussion-led day gives senior leaders the clarity, skills and plan to drive adoption with confidence.
What this course covers
- The five stages of AI adoption and where you stand
- The four categories of AI tool and what each is for
- Leading the five types of people through change
- Structured prompting and pressure-testing decisions with an AI board
- Finding real AI opportunities through process mapping
- Managing hallucination, bias, privacy and policy risks
What participants will need
- A senior leadership or decision-making role
- Real organisational context to bring into discussion
- No technical background required
- No specific tools or accounts required in advance
Who it’s for
- Senior leaders expected to set AI direction
- Executives preparing for deeper strategic work
- Leadership teams wanting shared judgement and shared language
- Anyone making AI decisions after only a demo and a hunch
By the end
- Sharper judgement on what AI is good at, and what it isn’t
- Confidence to lead AI conversations without leaning on hype
- Awareness of the governance questions that matter
- The right mental models for responsible leadership
Note: positioned as a prerequisite for Practical AI for Senior Leaders (Flagship Course). Surface this link in cross-sells.
Why TrainAI exists
TrainAI was built by Heather Murray – BBC and UK government AI advisor, regularly featured in Forbes, and founder of AI for Non-Techies.
After years of delivering AI training to organisations like Johnson & Johnson, GSK, Toyota, and the House of Lords, she kept hearing the same thing from other trainers: “I know AI matters, but I don’t have the time or the confidence to build courses from scratch.”

Frequently Asked Questions
£10k+VAT per year for the core licence. Corporate AI training days typically bill £1,000–£2,500+, so one delivered day covers more than a month of membership; for a team of trainers the maths compounds quickly. We won’t promise you’ll land clients within 90 days, anyone who does is over-promising, but the unit economics are transparent and you can run your own numbers.
Yes, for an annual individual Licence, it costs £10k + VAT. However, you’re able to add up to 3 additional team members at £2,500 + VAT per person as an annual fee. You’re able to select a team option on sign up or add team members after you’ve purchased your Individual annual licence.
Yes, you need to sign up for the annual licence (12 months) and select the pay by monthly instalment option. The cost will be £840 +VAT per month.
Yes, a little. If you pay upfront at the cost of £10k + VAT you’ll save £96 overall.
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Your membership includes the full course library, presentation templates, trainer tools, community access, weekly Mastermind calls, and quarterly updates. One annual licence.
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